Your carousel should comprise at least 2 and maximally 10 images (or videos). Here, it’s possible to employ either static images (and fill the cards with product images) or videos (including slideshows). The images are displayed on separate cards and each of them can have its own link that redirects users to different websites. The carousel format allows you to advertise a few images in the form of one advertisement. Page likes (it’s also possible to use 2:3 and 1:1 ratios – 1080×1080 pixels).Instant Articles on Facebook (or 1200×1200 with a link).Audience Network: native ads, banners, full-screen ads, rewarded videos.500×889 pixels (vertical) for Instagram stories.When it comes to standard minimum image sizes, it’s possible to distinguish: Horizontal image (1.91:1) – used in the right column on Facebook, search results or Instant Articlesĭifferent campaign objectives suit different ad placements.Vertical image (9:16) – it’s a full-screen format in stories, applications or websites.Square (1:1) – for placements like feed or in-stream videos.One-image ads are the most popular and effective solutions found on Facebook. from 1 to 10 images when selecting one of the templates.10 images when creating the slideshow yourself (no specific guidelines) Image pixel sizeĪvailable for all advertising objectives and placements (graphics will also be displayed at the top of the Instant Experience) Image pixel size 10 images or videos (suggested length – 15 seconds) Displayed better on higher resolution monitorsįacebook, Audience Network, Messenger, Instagram (feed).Stories (Fb, IG, Msg), Audience Network (banner, native, full screen) Most placements (including campaigns driving users to like the site)įacebook Instant Articles, the right column on Facebook Quality – make sure that your images are of top quality.Graphic elements – logos and important elements shouldn’t be placed near edges as they might be cropped.Text in images – maximally 20% of the image area can be filled with text to check your proportion of text to image, go to:.Facebook Ads – Delante’s recommendations: This results from the fact that a significant part of videos is muted, therefore, your content should be either accompanied by texts or fully understandable without sound. When it comes to videos, it’s a good idea to enable sounds and subtitles. We recommend using at least four sizes of images: 1080×1080, 1200×1200, 1200×628, and 1080×1920 pixels of the highest possible quality and low weight. In most cases, applying them correctly is enough to ensure that your images will work properly. That’s why (before getting down to more detailed recommendations), we’ll provide you with certain instructions usually sent to our clients. We’re perfectly aware of the overwhelming and confusing abundance of guidelines concerning images in Facebook Ads campaigns. In today’s entry, we’ll introduce you not only to the exhaustive list of recommendations provided by the social media platform but also to some quality suggestions from Delante’s specialists. However, there’s no need to panic – the industry is full of generally recommended dimensions that will certainly help you shorten the list of requirements sent to your graphic designer. Unfortunately, the number of requirements provided in the Facebook Ads guide can be overwhelming for advertisers who may have trouble deciding whether the images they prepared are the most optimal choice. It provides users with different recommendations concerning image dimensions and sizes depending on the type of ad and place where it’s supposed to be shown. When it comes to graphics, Facebook loves diversity.
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